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The free eBook covers all important aspects of search engine optimization on more than 160 easy to read pages.

Easy to use checklists in the free eBook help your website visitors to find out quickly if your website is ready for prime time.

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All online business owners must take the time to learn about search engine optimization if they want their business to strive. As all online business owners should be aware, the higher a business is in the ranking the more traffic will be driven to their site and therefore the better chances they have to increase their profit. When you put in the time and effort you can ensure your business ranks high and that more traffic is driven to your site as a result. With these tips you will be well on your way to improving the ranking of your business and making the most of what SEO has to offer.

The first issue to learn more about if you want to rise in search engine optimization ranking involves keywords. There are certain keywords that you are going to use to present your company and which will help your business in the rankings. Keywords are what Internet users rely on to find what they are looking for when they go through any search engine such as Google or Yahoo. Auto insurance, MP3 and women’s clothing are three examples of very common keywords and which would help you rank higher in a search engine optimization ranking.

It is very important not only to know which keywords to use but also where to use them. You don’t want your site to come off looking cheap so make sure that you are not using keywords to create filler and not having any quality content on the pages. This will make your content appear choppy and hard to read, making potential customers liable to leave your site and go to another like it to get what they need. Keep in mind that most Internet users only take a few seconds before deciding whether or not they are going to stay on a site so you want yours to stand out and to look appealing to make them want to stick around.

Another helpful tip for you to get your business high in search engine optimization ranking is to understand whether you are optimized or not. Once you have figured out what keywords you are going to use and have worked out your content, it is time to do things that are going to make your site stand out from the others. Content is king, but there are other aspects that will need to be focused on here as well. There may be a saying or logo that you want to use which will stick out, or use Flash animation on the site to really draw people in.

Meta tags are also very important and by paying attention to this you will improve the search engine optimization ranking of your business. The title tag is the most important and must have your keyword included in it for the most success here. With just these tips alone you will see that your business rises significantly in the search engine rankings and it will have been well worth the effort. With these tips even a poorly worked business can improve and make their way up in the ranking.

Many people seem to think that the only search engine worth optimising a website for is Google. However the truth is that if you aim to make your site friendly for the Google search engine then it will also do well in others such as Yahoo and Bing (formerly MSN). In my experience plenty of traffic, and therefore customers, comes from the other search engines so it is worth paying attention to them also.  There are certain basic steps that need to be taken when optimising a website for the search engines and many webdesigners fail to realise just how simple it can be.

On Page Search Engine Optimisation

The most important thing to realise is that a website will not rank well on Google’s SERPs (Search Engine Results Page) if there is no way for the engine to tell what your site or page’s topic is. Google cannot read images, javascript or flash therefore the only way (currently) to let the engine know what the page is about is to do it with words. If these basic ingredients are followed, the chances are that on that basis alone and improvement in your websites rankings will occur. Mainly because so many people don’t bother, so if you do, you’ll be a step ahead.

Page Titles - or Title Tags

Using the main keyword or keyword phrase within your title tags is the first point to check. But remember you want it not only to be found high on the search results but also for real people to actually be inspired to click on your listing. The title is what appears in the search results as the heading for your listing so it is better to make this a compelling headline that people want to click on that contains the main keyword as opposed to merely listing the keywords.

Think about it for a minute - if you were searching for a florist to send flowers to someone for their birthday and you came across the following 2 results - which would you choose?

Flowers-Florist-Flower Deliveries-Florist Sydney

Beautiful Flowers Delivered by Local Florist in Sydney.
In the next post on “Optimising your website for Google” I’ll be discussing the description that shows in the search engine results, how to use it to help with  rankings as well as how to maximise your click through rate.

Want some help with SEO? Contact us at admin@linxhurricane.com.au

By John Black

Search engine optimization or SEO as it has become known by, is an essential ingredient for any website to succeed. However it can be very confusing for website owners particularly for those new to the whole concept of marketing online. There are usually three reactions the whole idea of SEO;

1. some feel that it is a waste of time and that merely the act of putting a website on the internet is enough.

2. Some feel that they can just do it all themselves and that there isn’t much to it.

3. Many feel that it is definitely something that should be delegated to a professional and that their precious time is better spent doing things for their businesses that they excel at.

All three views have merit, for a few businesses just having a website is enough. The type of business that this would work for is one that is unlikely to have people searching for their services online. For example a private Chiropractic practice in a fairly small town.

In slightly larger towns, depending on the amount of competing businesses have websites online, it may well be possible to get great results by doing a small amount of promotion yourself.

For the majority, however, getting it to work well really does require the services of a professional Search Engine Optimization specialist.
Search engine optimisation is a field that is constantly changing and the systems and techniques that need to be used to get good search engine visibility are also an ever changing phenomenon.
The great thing about using SEO to get your website to rank highly in the search engines is that it is advertising that not only is working for you twenty four hours a day, seven days a week. It is a way of bringing in customers that are actively searching for what you are offering.

Consider the traditional types of advertising - newspapers, magazines, tv, local papers or radio. They are all a kind of shotgun approach, sending your advertising far and wide in the hope that your potential customers happen to be reading, watching or listening to them at exactly the right time.

hereas with search engine marketing it is easily possible, with good SEO services and a well set up website, to put your offering directly in front of the people that have purposely looked for your product or service by typing it into a search engine.

Another great thing about using search engine optimisation to boost your business, is that it is measurable. Unlike more traditional forms of advertising, it is entirely possible to track how many people come to your website. Not only that you can tell where in the world they come from, which keyword phrase they used to find you, which search engine they came via and how many came via each of the keywords.

With more traditional advertising not only is it a shotgun approach, in most cases it is not measurable and usually the costs involved are extremely high.

For cutting edge SEO services at a fraction of the cost of other Search Engine Optimization services contact the experts at LinxHurricane today.

By Johnathon Black

As the internet has become increasingly sophisticated, the various professional fields in the internet marketplace have become more and more specialized. In each area there have been massive leaps in complexity, usability, design and technology.

Even just a few years back, there were relatively few separate specialties for people who work within the arena of the internet. These days there is a vast multitude of ways in which people can specialize online. These professionals include:

Web designers,Information architects,Google Adwords campaign managers, various types of program and software developers and last but not least, SEO services.

In my experience, most web designers these days don’t even know how to include search engine optimization in the sites that they design and build. There is ample proof of this; it is visible easily every day by just taking a look at what is out there. Sites that have empty, or in some cases, no Meta tags no headline tags and even in some cases, no title tags at all either! What is frustrating about this is that all of these are extremely easy to include.

So where does that leave the buyer? It leaves them with a website that will no doubt look fantastic; however the chances are that few will ever see it. Let alone become customers of whatever service or product the site is offering. This seems to be particularly true in the case of websites that contain a lot of flash, it looks great, but it is heavy in the browser and as it is purely images, the search engines cannot read it, even if there are words as the words themselves are rendered as images not text.

Therefore, when shopping for a website designer, be aware that though most will have the words ‘SEO’ or ‘Search Engine Optimisation‘ somewhere within their marketing or sales material. Take the precaution of checking that they actually know what that means, many don’t. The way to check it out is to look at sites they have already completed - particularly their own. Check to see if it has Meta tags such as the keyword and description meta tag, check to see if their title tags actually have something useful in them not just ‘welcome to company XYZ website’.

These things are simple for anybody to check out. The title tag contents are readily visible when you open any web page in your browser, you will see it on the very top of your screen. To check the other parts you will need to look at the source code, you can do this in Firefox by clicking on ‘View’ then on ‘Page Source’. This will show you all the code of the site, the meta tags should be near the top just after the the title tags.

Lastly, check to see if the site has headline tags. Between these tags you should see the main headline of the page, this should include the keywords that you want people to find your website with.